Run Your Race: How Brands Win on Social Media in 2027
A practical session to help brands head into 2027 with a clearer social strategy.
December 2, 2026 | 1:00 PM – 2:00 PM | ET
Limited spots available
Lane 01 · The Mindset
Focus on What Moves Your Brand Forward
Social media moves fast, and there’s always another trend, platform, format, or competitor tempting you to change direction.
But attention only matters if it moves the brand forward.
Virality isn’t the finish line.
Did people visit your site? Join your list? Buy? Come back?
This webinar will help you focus on the platforms, content, and metrics that actually move your brand forward.
So you can stop looking sideways and run your OWN race.
The Finish Line
Plan Your Race to the Finish Line
Winning on social doesn’t look the same for every brand.
Generating qualified leads
Building brand awareness
Driving website traffic
Growing an engaged audience
Supporting sales and conversions
“The goal is to make social media work for what your brand is trying to win.”
Lane 02 · The Course
What We’ll Cover
- 01
Choose where to show up
Understand which platforms actually deserve your time based on your audience, goals, and capacity.
- 02
Make your content go further
Make stronger ideas go further across short-form, long-form, and different channels without creating everything from scratch.
- 03
Know when to join the trend
Learn how to tell the difference between a timely opportunity and a distraction that has nothing to do with your brand.
- 04
Tie social to business results
Think beyond posting and start looking at the role social plays in traffic, audience growth, leads, conversions, and brand awareness.
- 05
Prepare for what’s changing in 2027
Get Taylor’s predictions on the shifts we see coming in social media, what’s likely to keep working, and what brands may want to leave behind
Your HostLane 03 · The Jockey
Meet Your Host
Taylor Wilson
Founder & CEO, Creative Shizzle
Taylor Wilson is a marketer, brand builder, TEDx speaker, author, and podcast host with 20+ years of experience helping organizations clarify their message, connect with the right people, and turn strong ideas into marketing that moves.
Her work spans brand strategy, storytelling, creative thinking, and the day-to-day reality of getting good marketing out the door.
She’s worked across enough platforms, campaigns, trends, and algorithm changes to know that chasing every shiny new thing is a very exhausting way to build a brand.
- TEDx Speaker
- Author
- Podcast Host
- StoryBrand Expert
Final Stretch
Ready to Run Your Own Race? Gear Up for Your Social Media in 2027
Head into 2027 knowing where you’re going, who you’re trying to reach, and what role social media should play in getting your brand there.
December 2, 2026 | 1:00 PM – 2:00 PM | ET
